Adult Swim And Crunchyroll Team On Programming, Expand Distribution Deal

Two of WarnerMedia’s closely aligned assets, Adult Swim and Crunchyroll, are deepening their ties with an expanded distribution deal and a new partnership for programming.

The partnership makes Crunchyroll a premiere content partner for Toonami, the anime programming block that airs Saturday nights on Adult Swim. The two companies will collaborate on licensed content, co-productions and distribution opportunities.

Crunchyroll, which was founded in 2006, had been controlled since 2014 by Otter Media and became a fully owned WarnerMedia subsidiary along with the rest of Otter’s digital portfolio last year. Adult Swim launched in 2001 as a nighttime programming block on Cartoon Network before expanding to a separately distributed network years later.

Both assets are among the WarnerMedia holdings being reshuffled under a sweeping reorganization announced this month by John Stankey. Warner Bros. chairman Kevin Tsujihara now oversees a portfolio of kids and young-adult brands, including Adult Swim and the former Otter properties.
See full article at Deadline »

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